Question 6: Globalization in India with Conan

This is an advertisement with Conan O’Brien for an American Express commercial. It is showing traditional (old) India and not modern India. Everyone is in traditional clothes but in reality, they speak English and don’t wear traditional clothes regularly (they do wear those clothes but only for traditional reasons). Conan is also the only white person in the advertisement so all the focus in on him. Additionally, everyone in India recognizes him and he is taller than everyone, which is showing power and dominance. They are portraying India as being very traditional with only showing their old ways and not showing reality.